Tag Archives: freelancing

How Starbucks might kill freelancing – or the other way around

Coffee shops and laptops

Rumor has it that Obama’s inauguration speech was written by his gifted young speech writer at a Starbucks. That may well be the most famous piece of work ever produced in a coffee shop, but it’s by far not the only one. When I think about coffee shops, I think of freelancers. And when I think about freelancers, I think of Starbucks. But how much longer will this happy symbiosis last?

What triggered my worries was a story in the Wall Street Journal the other day (sorry, took me a few days to sit down and write this). Some coffee shops in New York have started to limit the availability of WiFi or restricted the hours in which you can have a laptop on your desk.

The reasons for this backlash aren’t that hard to guess. Tons of people come to coffee shops to have one cup of tea, no sugar, and then spend the rest of their visit working on whatever they’re working on as freelancers. Hence, other people have no place to sit and enjoy their double chocolate muffin and vanilla latte. The recession may have made the situation worse, as some freelancers probably canceled their home broadband connection for good (if not their entire rental agreement). Ironically enough, the same coffee shops that now suffer the burden of too many freelancing, space-wasting customers once invited them in as a nice strategy to attract business.

I’m wondering how it actually happened that freelancing is now so closely associated with coffee shops? Was it coffee shops first and suddenly everyone thought, “Oh, brilliant… let me freelance, now that I can hang out at this coffee shop all day and night”. Or was it freelancers first until one morning over a cup of coffee some business school graduate thought “Oh, brilliant… all those freelancers want to hang out at a coffee shop all day and night”. Hen and egg thingy, I guess.

Now that coffee shops are restricting the use of laptops, will freelancing die? And without freelancing, will coffee shops die? The consequences will probably not be that severe, I must admit. But let me close with some cultural studies snobbery by saying that what we are is what we drink is what we write is what we are… right?!

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